Quick Overview
What is Digital Marketing?
Marketing is what? Marketing is a ‘communication for the desired result’. Then what is Digital Marketing? Digital Marketing is a ‘communication through the internet for the desired result.’ We have seen many mediums for physical marketing like Salesman, Posters, Billboards & so many. But what are the mediums to reach our audience through the internet/digitally?
Before going further first let’s understand what is Digital Marketing.
Now a day’s one of the trending, technical, and most common word which we use for marketing is ‘Digital Marketing.
There are n number of courses & classes are available in the market for Digital Marketing. N number of videos are available for Digital Marketing on YouTube. Everyone says today’s world is the digital world and Digital Marketing is only the Best option to do marketing for business. But exactly what is Digital Marketing?
In simple words, Digital Marketing is Internet Marketing i.e. the marketing/promotion we do through the internet like Search ads, Video ads, Display ads & so on.
Now we know what is Digital Marketing. Now let’s see aspects of Digital Marketing.
Types/Aspects of Digital Marketing –
Digital Marketing is a very wide term. Every source of the internet to browse information is an aspect of Digital Marketing.
Followings are some types of Digital Marketing:
- Social Media Marketing (Paid/Free)
- Content Marketing
- Email Marketing
- Pay-Per-Click Advertising
- Search Engine Optimization
- Affiliate Marketing
- Web Marketing
- Mobile Marketing
Why Digital Marketing is Important?
Now we know what is Digital Marketing and the types of Digital Marketing. Following are 5 main reasons why Digital marketing is important.
1.Cheapest Way of Marketing
In today’s world, Internet users are more than double as compare to the last decade. Everyone is searching for something on the Internet. Digital Marketing is cost-effective than Physical Marketing because:
- Pay only for selected/targeted audience.
- No paper or printing cost.
- Use of free Social Media Advertising.
2.Targeted Audience
A targeted audience is a group of people to whom the advertiser desired to show ads. We can choose our target audience with the following metrics:
- Age group
- Location
- Choices/Interest
Before we post ads on Social Media (like Facebook, Instagram, etc.) or Search Engines (like Google, Bing, etc.), we can set our targeted audience. Digital Marketing is very useful for Local Advertising.
3.Fixed Budget
As Internet Marketing is cost-effective, so here advertiser can set pre-budget and can spend an amount which is preferable as per ROI(Return On Investment). Digital Marketing is always Budget-Friendly. Here advertiser can set a budget as per return like any advertiser is new in the industry and have less finance and experience as compare to a competitor then he can go for a limited budget or organic growth and vice versa. An example of Pre-budget is as follow:
If the advertiser decides to show an ad for 5 days & the daily budget is Rs.200, then the total Budget for the ad is 5*200 = Rs1000.
4.Wide Search
If you are planning for organic/free search results with the help of Search engines or through Social Media, then it is possible with no location boundaries. As we know ‘Content is a King’, this formula is applicable everywhere. If a Social Media post is attractive and useful for the audience then any visitor from any location can visit your post. Like this, if our Search Engine Optimization is strong then Ad creative can rank on search engines and will get free traffic from anywhere.
5.An effective way of Marketing
Like Billboards, banners & other physical marketing facts are for a random audience. Sometimes the viewers have no relation with the ads which runs on TV, Radio or Newspaper, etc. But in Digital Marketing, an advertiser can show ads only to who is searching for or who is interested in the advertiser’s content. There is no rough audience is included in Digital Marketing.
I hope you like this article about ‘What is Digital Marketing, Types and Importance of Digital Marketing.