‘Off-page SEO techniques’ is a step-by-step guide about ‘How to optimize your Website for search engines.’
Quick Overview
What is SEO?
Search Engine Optimization is a process of a ranking website organically on the search engine.
SEO is a Website improvement is the way toward improving the quality and amount of site traffic to a site or a website page from web indexes. Website optimization targets neglected traffic instead of direct traffic or paid traffic.
Types of SEO:
2. Off-Page SEO
3. Technical SEO
Off-Page Search Engine Optimization is also known as Off-Site SEO.
Following are the Off-Page SEO techniques for optimizing the website to get organic traffic:
Off-Page SEO Techniques
Link Building:
One of the great pillar in the Off-Page SEO techniques is ‘Link Building’. Link building is a process of referring your content to another’s website.
There are 3 main types of Link Building:
Natural Links:
When your customer truly appreciates your content and shares your content link loyally, that link is ‘Natural Link’.
Manual Links:
Manual Links are the links that you create through your efforts. Manual links are the request done by you to your influencer to share your link on their website or request to your customers for sharing your product link.
Self-created links:
Self-made links are the links that you post in the others blog’s comments, signature, web directories, forum, press release, etc. (most of this are comes under black hat SEO)
Social Media Presence:
Website traffic in the Off-Page SEO techniques is dependent on our Social Media Presence. SEO with Social media refers to build links on social media platforms.
E.g. Mr. XYZ has a website named www.xyz.com to sell products online. Mr. XYZ shared his website link on his Facebook page and visitors are redirecting from Facebook to www.xyz.com is called link creation with Social Media. If your social media presence is strong then you have a very good chance to get traffic through this types of Off-Page SEO techniques.
Incorporate small videos, GIFs, images, memes, etc. are the sources to engage your audience on Instagram and Facebook.
Facebook Groups:
Many groups are already popular on Facebook which will help you to build your audience and engaging them with your content. Facebook groups are a very good source to link your content to the active and genuine audience within your niche
Monitor Online Dashboard:
Keep eye on the social media professional dashboard. Due to this analysis, you will know :
Audience requirements-
Post in which audience engaged more-
What to give them next-
Which Post your audience liked more-
And you get an idea to make more valuable and engageable posts.
Be Responsive:
If someone is commenting on your post on social media, mentioning your brand in their post or someone is unhappy with your product or service and giving feedback then be attentive and respond to them. Your timely and positive response feels trust about your business in the minds of the customer and it’s a good sign to spread your brand and alternatively, this will help to rank on SERPs.
Brand Mention:
We can increase our brand mentions in this Digital Marketing world by engaging our audiences on social media platforms.
Daily time to time posts on social media, DMs, comment mentions, etc. are very useful to show our brand presence and create more brand mentions. And due to this search engines will know that people are talking about us.
Commenting:
Commenting on others’ block and bring that traffic to your site is a very popular and fast way of creating backlinks. But google conclude that unimportant remark backlinks are futile.
This type of Off-Page SEO techniques is not resulting well, and it is converted into Black hat SEO. But if you are commenting in the right way within your niche to the right audience then definitely you will see great results.
Subscription list:
The active source of the audience for your new blog post, new products, and services is your subscription list. The real audience for getting quality traffic to your website is your ‘Subscribers’. Post helpful content for subscribers, send them new offers, give them the latest updates and news of your niche are the best way to spread your content and this Off-page SEO techniques will help you for better SERPs.
Broken Links:
Typing mistakes, 404 errors, expired web hosting, changes in permalinks, or messed up during website migration are the causes of broken links. Finding broken links is very interesting work. Search for the broken links in the blogs of your niche and let the author know about this. Then you can request the author to replace the link with your blog post link.
Social Networking:
More clicks from multiple IPs = More visitors around the world
If your targeted audience is sharing your content on social networking sites, then this is a green signal for Google to spread your content with trust and invite visitors from multiple locations.
Some Popular Social networking site are:
Social Bookmarking:
Among all the Off-page SEO techniques Social Bookmarking is the great source of getting direct organic traffic. You can use the following mediums to get more traffic and better SERPs:
If you have original and quality content with catchy headlines to get more clicks then Social Bookmarking will help you to get good results.
Forum Posting:
Deliver content in the hands of the right audience is the main aim of the Blogger. Share your content with the people who are interested and help them to solve their queries. This is the best way to build trust and this is possible with Forum Posting.
There are many Question and Answers websites where people search their questions for answers like:
Just pick up the right question related to your niche and give reference to your website by pasting your Blog post’s URL which is related to that question.
This can be considered as black hat SEO so be careful about spam links and choose only relevant links which are related to your content.
That’s it!!!
Hope you like this ‘Off-Page SEO techniques’ article.
If you want to know more about ‘On-Page SEO techniques’, kindly click here.
Later on, I will adjust this article as per the SEO calculation and updates.
This Article has clarified each important SEO agenda for new or existing websites and Blog posts.
Yes!!! Now it’s your turn to apply the Off-Page SEO techniques to your site.